I know it has been awhile since I have posted something significant, but I have been very unmotivated lately. Anyhow, I just want to post this story from a book I am reading for my class.
“Another story that is widely used in international business training sessions is about a company that sold baby food in jars adorned with the picture of a very cute baby. The jars sold well everywhere they had been introduced except in parts of Africa. The mystery was solved when the manufacturer learned that food containers in those parts of Africa always carry a picture of their contents…”
Schneider, Gary P. Electronic Commerce: The Second Wave. 5th ed. ©2004, Course Technology.
Later on the author goes on to say that this is not a true story but a great example of cultural differences to consider when conducting international e-business.
I’ll be back with more of my life later.
